Category
Design Direction, Motion design10 Play Pause Adverts
Pause adverts are a premium advertising format within the 10 Play TV app, allowing brands to engage audiences during natural content breaks. These innovative ad units display when a user pauses a show, creating an unobtrusive yet highly visible advertising experience that maximizes brand exposure without disrupting content consumption. The ads were created using After Effects, with the animation kept simple to work within the app’s architecture.
Role
My role: Design direction, Motion design
Team project: Multiple designers